In case of emergency, put your cell on ICE

Citizens can help facilitate contact of family or friends in an emergency by using the ICE acronym on their cell phone. This could be an important source of information for paramedics and other emergency personnel responding to accidents, crimes and disasters.

A British paramedic came up with the idea of asking cell phone users to input an entry into their cellular phonebook called ICE for "in case of emergency." Accompanying that acronym would be the name and phone numbers of the person who should be called if something has happened to the owner of the phone.